Carnival ya Double Cumi na rimwe bivuga umunsi wo kwamamaza kumurongo ku ya 11 Ugushyingo buri mwaka.Byaturutse ku kwamamaza kumurongo byakozwe na Taobao Mall (Tmall) ku ya 11 Ugushyingo 2009. Muri icyo gihe, umubare w’abacuruzi bitabiriye ndetse n’ingamba zo kuzamura ibikorwa byari bike, ariko ibicuruzwa byarenze kure cyane ibyari byitezwe, bityo ku ya 11 Ugushyingo biba itariki ntarengwa kuri Tmall gukora promotion nini.Double Eleven ibaye ibirori ngarukamwaka mu bucuruzi bw’ubucuruzi bw’Ubushinwa, kandi buhoro buhoro bigira ingaruka ku bucuruzi mpuzamahanga bwa e-bucuruzi.
Ku ya 27 Ukwakira 2021, Ubuyobozi bushinzwe amakuru n’itumanaho muri Minisiteri y’inganda n’ikoranabuhanga mu itumanaho bwatangaje ko Minisiteri yakoze inama y’ubuyobozi kugira ngo igenzure “Imyitwarire ya Double 11 ″ SMS yo kwamamaza ku mbuga za interineti, bisaba urubuga rwa interineti. kutohereza ubutumwa bwamamaza ubutumwa butabanje kubiherwa uruhushya cyangwa kubisabwa nabaguzi.Ku ya 4 Ugushyingo, Ishyirahamwe ry’abaguzi mu Bushinwa ryatanze urwibutso: “Ibiciro byikubye 11 ″ bishobora kuba bihenze cyane mu mwaka, kandi ingingo esheshatu zatoranijwe kugira ngo abakiriya bashimishe.Ku ya 8 Ugushyingo, Xinhua Finance na Suning Tesco basohoye Raporo yo Kuzamura Abaguzi “Double Eleven”.
Impinduka nshya kuri Double 11 muri 2021 nuko inganda nyinshi ninshi zihitamo gushyira ibicuruzwa bishya kuri Double 11. Uburyo bwo gutanga ibicuruzwa bituruka ku nkomoko buzana amahirwe mashya yo kuzamura no guhindura ibicuruzwa mu nganda, kandi bikanahaza byinshi kandi byinshi Witondere ibyo abaguzi bakeneye cyane.
Ibirori byo guhaha
Kuva Tmall yatangiza iserukiramuco ryubucuruzi rya “Double Eleven” mu 2009, uyumunsi wabaye umunsi mukuru wubucuruzi bwigihugu.
Imbaraga za “Double Cumi na rimwe”
Akajagari ka “Double Eleven” gashobora kugaragara mu ntambara zo kwamamaza z'abacuruzi.Urubuga rwa e-ubucuruzi rwashyize itsinda ryamamaza rifite insanganyamatsiko yo "gukubita inshyi" mubitangazamakuru byinshi.Amagambo arimo "gutegereza kohereza ibicuruzwa mu gihe cy'ukwezi", "50% yo kugura ibicuruzwa by'impimbano", na "isuzuma ribi rikubitwa inyama z'umuntu", ibyo bikaba bivuga ku buryo butaziguye igiciro cy'abanywanyi Bashyizwe mu bikorwa, buhoro buhoro gutanga, kugurisha impimbano kuri platifomu, gimmicks muri promotion, no gutanga amakuru muguhanagura ibicuruzwa.Mubyukuri, ibyo bibazo bimaze kuba ikibazo rusange mubijyanye na e-ubucuruzi.
Twabibutsa ko hamwe n’amarushanwa agenda arushaho gukomera mu masosiyete akomeye ya e-ubucuruzi, imbere ya “Double Eleven” imaze ukwezi.Nubwo iyi ari imyitwarire yisoko ryubucuruzi bwabacuruzi, irushanwa ridahwitse ryazanye ingaruka mbi nyinshi: Ku ruhande rumwe, ibyo abantu bakoresha imbaraga birashishikarizwa kandi bikongerwa;kurundi ruhande, abaguzi bizeye kurubuga rwa e-ubucuruzi birenze urugero.Mubyongeyeho, biganisha kandi ku ruganda rwinshi rwogutanga ibicuruzwa, gupakira cyane, kurengera ibidukikije n’imyanda.
Hindura uburyo
Impinduka nshya kuri Double 11 muri 2021 nuko inganda nyinshi ninshi zihitamo gushyira ibicuruzwa bishya kuri Double 11. Uburyo bwo gutanga ibicuruzwa bituruka ku nkomoko buzana amahirwe mashya yo kuzamura no guhindura ibicuruzwa mu nganda, kandi bikanahaza byinshi kandi byinshi Witondere ibyo abaguzi bakeneye cyane.
Muri iri serukiramuco ridasanzwe, Winpal ni uruganda rukora printer ya POS, printer ya label na printer ya mobile, kugirango dushimire abakiriya bacu bubahwa bahoraga badutera inkunga, twatangije promotion ya Double Eleven.Ibintu byinshi bigurishwa bishyushye biragurishwa, nyamuneka twandikire ibisobanuro birambuye.
Igihe cyo kohereza: Ugushyingo-13-2022