Benshi muritwe tumenyereye sisitemu yo kugurisha (POS) - kandi tugasabana nabo hafi buri munsi - nubwo tutabizi.
Sisitemu ya POS ni tekinoroji yikoranabuhanga ikoreshwa nabacuruzi, abakora amasomo ya golf, na banyiri resitora kubikorwa nko kwakira ubwishyu kubakiriya. Sisitemu ya POS ituma umuntu uwo ari we wese, uhereye kuri ba rwiyemezamirimo bazi ubucuruzi kugeza ku banyabukorikori bashaka guhindura ishyaka ryabo mu mwuga , gutangiza umushinga no gutera imbere.
Muri iki kiganiro, tuzaganira kubibazo byawe byose bya POS tunagutegurira ubumenyi ukeneye kugirango uhitemo sisitemu iboneye kubucuruzi bwawe.
Koresha ubuyobozi bwabaguzi ba POS kubuntu kugirango utezimbere ubushakashatsi bwawe. Wige uburyo bwo gutegura iterambere ryububiko bwawe hanyuma uhitemo sisitemu ya POS ishobora gutera inkunga ubucuruzi bwawe nonaha no mugihe kizaza.
Igitekerezo cya mbere cyo gusobanukirwa sisitemu ya POS nuko igizwe na software-yo kugurisha (urubuga rwubucuruzi) hamwe nu-kugurisha ibikoresho (igitabo cyabigenewe hamwe nibikoresho bifitanye isano bishyigikira ibikorwa).
Muri rusange, sisitemu ya POS ni software hamwe nibikoresho bisabwa nubundi bucuruzi nkamaduka, resitora, cyangwa amasomo ya golf kugirango ukore ubucuruzi. Kuva gutumiza no gucunga ibarura kugeza gutunganya ibicuruzwa kugeza gucunga abakiriya nabakozi, aho kugurisha ni ihuriro rikuru kugirango ukomeze ubucuruzi.
POS software hamwe nibyuma hamwe biha ibigo ibikoresho byose bakeneye kugirango bemere uburyo bwo kwishyura bukunzwe kandi bayobore kandi basobanukirwe nubuzima bwikigo.Ukoresha POS kugirango usesengure kandi utumire ibarura ryawe, abakozi, abakiriya, nigurisha.
POS ni impfunyapfunyo yo kugurisha, yerekeza ahantu hose hashobora gukorerwa ibikorwa, byaba ibicuruzwa cyangwa serivisi.
Ku bacuruzi, ubusanzwe aha ni agace kegereye kashi.Niba uri muri resitora gakondo ukaba wishyuye kashi aho guha amafaranga umukozi, noneho agace kegereye kashi nako gafatwa nkaho kugurishwa. ihame rimwe rireba amasomo ya golf: ahantu hose golf agura ibikoresho bishya cyangwa ibinyobwa ni ingingo yo kugurisha.
Ibyuma bifatika bifasha sisitemu yo kugurisha biherereye ahantu hagurishwa-sisitemu yemerera ako gace guhinduka aho kugurisha.
Niba ufite igicu kigendanwa gishingiye kuri POS, ububiko bwawe bwose burahinduka aho bugurishwa (ariko tuzabivuga nyuma). Sisitemu ya POS ishingiye kubicu nayo iherereye hanze yumubiri wawe kuko ushobora kugera kuri sisitemu kuva ahantu hose kuko ntabwo ihujwe na seriveri kurubuga.
Ubusanzwe, sisitemu gakondo ya POS yoherejwe imbere imbere, bivuze ko bakoresha seriveri kurubuga kandi irashobora gukorera gusa mubice byihariye byububiko bwawe cyangwa resitora.Iyi niyo mpamvu sisitemu gakondo ya POS-mudasobwa ya desktop, imashini zandika, imashini zandika, imashini zandika. , hamwe nabatunganya ubwishyu-byose biherereye kumeza imbere kandi ntibishobora kwimurwa byoroshye.
Mu ntangiriro ya 2000, intambwe ikomeye yikoranabuhanga yabaye: Igicu, cyahinduye sisitemu ya POS kuva isaba seriveri kurubuga ikajya yakirwa hanze nabashinzwe gutanga porogaramu za POS. Hamwe no kuza kububiko bushingiye kubicu no kubara, tekinoroji ya POS yafashe iyindi intambwe: kugenda.
Ukoresheje seriveri ishingiye ku bicu, ba nyir'ubucuruzi barashobora gutangira kwinjira muri sisitemu ya POS batora igikoresho icyo ari cyo cyose gifitanye isano na interineti (yaba mudasobwa igendanwa, desktop, tablet, cyangwa telefoni) hanyuma bakinjira mu bucuruzi bwabo.
Nubwo ikibanza gifatika cyikigo kiracyafite akamaro, hamwe na POS ishingiye kubicu, imiyoborere yiyo hantu irashobora gukorwa ahantu hose.Ibi byahinduye uburyo abadandaza na resitora bakora muburyo butandukanye, nka:
Byumvikane ko, ushobora kugerageza gukoresha igitabo cyoroshye cyamafaranga.Ushobora no gukoresha ikaramu nimpapuro kugirango ukurikirane ibarura ryimiterere nubukungu bwawe.Nyamara, uzasiga ibyumba byinshi kubwikosa ryoroshye ryabantu-byagenda bite mugihe umukozi adasomye igiciro cyibiciro neza cyangwa kwishyuza umukiriya birenze? Nigute uzakurikirana umubare wibarura muburyo bunoze kandi bugezweho? Niba ukoresha resitora, byagenda bite mugihe ukeneye guhindura menu yibibanza byinshi kumunota wanyuma?
Sisitemu-yo-kugurisha sisitemu igukorera ibyo byose muguhindura imirimo cyangwa kuguha ibikoresho byoroshya imicungire yubucuruzi no kuyirangiza vuba. Usibye koroshya ubuzima bwawe, sisitemu ya POS igezweho nayo itanga serivise nziza kubakiriya bawe.Being ushoboye gukora ubucuruzi, gutanga serivisi kubakiriya no gutunganya ibicuruzwa aho ariho hose birashobora kugabanya umurongo wo kwishyura no kwihutisha serivisi zabakiriya.Igihe uburambe bwabakiriya bwihariye kubacuruzi bakomeye nka Apple, ubu buraboneka kubantu bose.
Sisitemu igendanwa igendanwa ya POS nayo izana amahirwe menshi yo kugurisha, nko gufungura amaduka acururizwamo cyangwa kugurisha mu bucuruzi no mu minsi mikuru.Nta sisitemu ya POS, uzatakaza umwanya munini mugushiraho no kwiyunga mbere na nyuma. i Icyabaye.
Hatitawe ku bwoko bwubucuruzi, buri ngingo yo kugurisha igomba kugira imirimo yingenzi ikurikira, ikwiye kwitabwaho.
Porogaramu ya Cashier (cyangwa gusaba kashiire) nigice cya software ya POS kubakoresha amafaranga. Umubitsi azakora transaction hano, kandi umukiriya azishyura ibyaguzwe hano. Aha kandi niho kashi izakorera indi mirimo ijyanye no kugura, nkibi nko gusaba kugabanuka cyangwa gutunganya ibyagarutsweho no gusubizwa mugihe bikenewe.
Iki gice cya point-yo-kugurisha software igereranya ikora nka software yashyizwe kuri PC ya desktop cyangwa irashobora kugerwaho binyuze murubuga urwo arirwo rwose muri sisitemu igezweho. Porogaramu ishinzwe ubucuruzi ikubiyemo ibintu bitandukanye byateye imbere bishobora kugufasha kumva neza no gukoresha ibyawe ubucuruzi, nko gukusanya amakuru no gutanga raporo.
Mugucunga amaduka yo kumurongo, ububiko bwumubiri, kuzuza ibyateganijwe, kubara, impapuro, abakiriya nabakozi, kuba umucuruzi biragoye kuruta mbere hose. Ni nako bimeze kuri banyiri resitora cyangwa abakora amasomo ya golf. Usibye impapuro nubuyobozi bwabakozi, gutumiza kumurongo. no guhindura ingeso zabakiriya biratwara igihe kinini. Porogaramu yo gucunga ubucuruzi yagenewe kugufasha.
Imicungire yubucuruzi muburyo bwa sisitemu ya POS igezweho yatekerejweho nkigenzura ryimirimo yubucuruzi bwawe.Niyo mpamvu, urashaka ko POS ihuza nibindi bikorwa na software ikoreshwa mugukora ubucuruzi bwawe. Bimwe mubintu bikunze guhurizwa hamwe harimo kwamamaza imeri no kubara.Ibyo kwishyira hamwe, urashobora gukora ubucuruzi bunoze kandi bwunguka kuko amakuru asangiwe hagati ya buri gahunda.
Ubushakashatsi bwakozwe na Deloitte ku isi bwerekanye ko mu mpera za 2023, 90% by'abantu bakuru bazaba bafite telefoni ikoresha impuzandengo inshuro 65 ku munsi. Hamwe n'iterambere rya interineti ndetse no guturika kwa terefone zigendanwa ku baguzi, ibikorwa byinshi bishya bya POS nibiranga byagaragaye kugirango bifashe abadandaza bigenga gutanga ubunararibonye bwa omni-umuyoboro wo guhaha.
Kugira ngo ubuzima bworohereze abafite ubucuruzi, abatanga sisitemu ya POS igendanwa batangiye gutunganya ubwishyu imbere, bakuraho kumugaragaro (kandi birashoboka ko bishobora guteza akaga) abatunganya ubwishyu kubandi.
Ibyiza byibigo ni bibiri.Bwa mbere, barashobora gukorana nisosiyete ibafasha gucunga ubucuruzi n’imari yabo. Icya kabiri, ibiciro mubisanzwe birigaragaza kandi bisobanutse kurenza abandi bantu.Ushobora kwishimira igipimo kimwe cyubucuruzi kuburyo bwose bwo kwishyura, kandi oya amafaranga yo gukora cyangwa amafaranga ya buri kwezi arasabwa.
Bamwe mubatanga sisitemu ya POS nabo batanga guhuza gahunda yubudahemuka bushingiye kuri porogaramu zigendanwa.83% byabaguzi bavuze ko bishoboka cyane ko bagura ibicuruzwa mubigo bifite gahunda zubudahemuka-59% muribo bakunda ibicuruzwa bishingiye kuri porogaramu zigendanwa.ibitangaje? Ntabwo mubyukuri.
Urubanza rwo gukoresha mugushira mubikorwa gahunda yubudahemuka ruroroshye: erekana abakiriya bawe ko uha agaciro ubucuruzi bwabo, utume bumva ko bashimwe kandi ukomeze ugaruke.Ushobora guhemba abakiriya babo basubiramo kugabanura ijanisha hamwe nizindi ntera zitaboneka kubaturage muri rusange. Ibi byose bijyanye no kugumana abakiriya, bikubye inshuro eshanu ugereranije nigiciro cyo gukurura abakiriya bashya.
Iyo utumye abakiriya bawe bumva ko ubucuruzi bwabo bushimwa kandi ugahora usaba ibicuruzwa na serivisi byujuje ibyo bakeneye, wongera amahirwe yuko bazaganira kubucuruzi bwawe ninshuti zabo.
Sisitemu igezweho-yo kugurisha irashobora kugufasha gucunga abakozi bawe mugukurikirana byoroshye amasaha yakazi (kandi binyuze muri raporo nibikorwa byo kugurisha, niba bishoboka) .Ibi bigufasha guhemba abakozi beza no kuyobora abakeneye ubufasha cyane.Bishobora kandi koroshya kurambirwa. imirimo nkumushahara na gahunda.
POS yawe igomba kukwemerera gushiraho uruhushya rwihariye kubayobozi n'abakozi. Hamwe nibi, urashobora kugenzura ninde ushobora kugera kuri POS yinyuma-ninde ushobora kugera imbere-impera.
Ugomba kandi gushobora guteganya gahunda yo guhinduranya abakozi, gukurikirana amasaha yakazi, no gutanga raporo zerekana imikorere yabo kumurimo (urugero nko kureba umubare wibikorwa batunganije, impuzandengo yibintu kuri buri gikorwa, hamwe nimpuzandengo yubucuruzi) .
Inkunga ubwayo ntabwo iranga sisitemu ya POS, ariko inkunga nziza 24/7 nikintu gikomeye cyane kubatanga sisitemu ya POS.
Nubwo POS yawe yaba intuitive kandi yoroshye kuyikoresha, rwose uzahura nibibazo mugihe runaka.Iyo ubikora, uzakenera inkunga ya 24/7 kugirango igufashe gukemura ikibazo vuba.
Itsinda rishyigikira sisitemu ya POS mubisanzwe ushobora kuvugana ukoresheje terefone, imeri, hamwe no kuganira imbonankubone. Usibye inkunga isabwa, tekereza kandi niba utanga POS afite inyandiko zishyigikira, nka webinari, inyigisho za videwo, hamwe n’abaturage hamwe n’amahuriro aho uri irashobora kuganira nabandi bacuruzi bakoresha sisitemu.
Usibye ibikorwa byingenzi bya POS bigirira akamaro ubucuruzi butandukanye, hariho na software-yo kugurisha yagenewe abadandaza bashobora gukemura ibibazo byawe bidasanzwe.
Ubunararibonye bwo guhaha bwa omnichannel butangirana no kugira-byoroshye-gushakisha ibicuruzwa byubucuruzi byo kumurongo bifasha abakiriya gukora ubushakashatsi kubicuruzwa.Ibisubizo nuburyo bworoshye mububiko.
Kubwibyo, abadandaza benshi kandi benshi bamenyera imyitwarire yabakiriya bahitamo sisitemu ya POS igendanwa ibemerera gukora ububiko bwumubiri hamwe nububiko bwa e-bucuruzi kuva kumurongo umwe.
Ibi bifasha abadandaza kugenzura niba bafite ibicuruzwa mububiko bwabo, kugenzura urwego rwabigenewe ahantu henshi mububiko, gushiraho ibicuruzwa bidasanzwe aho hantu no gutanga ipikipiki yo mu iduka cyangwa kohereza ibicuruzwa mu buryo butaziguye.
Hamwe niterambere ryikoranabuhanga ryabaguzi nimpinduka mumyitwarire yabaguzi, sisitemu ya POS igendanwa yibanda cyane mugutezimbere ubushobozi bwabo bwo kugurisha omni-umuyoboro no guhuza imipaka hagati yo kugurisha kumurongo no mububiko.
Gukoresha CRM muri POS yawe byoroshe gutanga serivise yihariye-kuburyo ntanumwe waba uri kuri shift uwo munsi, abakiriya barashobora kumva bamerewe neza kandi bakagurisha byinshi. Ububiko bwawe bwa POS CRM buragufasha gukora umwirondoro wihariye kuri buri mukiriya.Muri ibi bikoresho dosiye, urashobora gukurikirana:
Ububikoshingiro bwa CRM kandi butuma abadandaza bashiraho kuzamurwa mugihe (mugihe kuzamurwa byemewe gusa mugihe cyagenwe, ikintu cyazamuwe kizasubizwa kubiciro byacyo byambere).
Ibarura ni imwe mu myitwarire igoye yo kuringaniza ibicuruzwa umucuruzi ahura nabyo, ariko kandi nikintu cyingenzi cyane kuko bigira ingaruka kuburyo butaziguye amafaranga yinjira ninjiza.Ibyo birashobora gusobanura kuva muburyo bukurikirana urwego rwibarura kugeza gushiraho imbarutso, bityo ntuzigera ubikora kuba mugufi kubintu bifite agaciro.
Sisitemu ya POS mubisanzwe ifite ibikorwa bikomeye byo gucunga ibintu byoroshya uburyo abadandaza bagura, gutondeka, no kugurisha ibarura.
Hamwe nimibare nyayo yo kubara, abadandaza barashobora kwizera ko urwego rwibicuruzwa byabo kumurongo nububiko bifatika.
Kimwe mu byiza byingenzi bya POS igendanwa nuko ishobora gushyigikira ubucuruzi bwawe kuva mububiko bumwe kugeza kububiko bwinshi.
Hamwe na sisitemu ya POS yubatswe byumwihariko kububiko bwububiko bwinshi, urashobora guhuza ibarura, abakiriya nu micungire y abakozi ahantu hose, kandi ugacunga ibikorwa byawe byose uhereye ahantu hamwe.Ibyiza byo gucunga amaduka menshi harimo:
Usibye gukurikirana ibarura, gutanga raporo nimwe mumpamvu zikomeye zo kugura sisitemu yo kugurisha. POS yimodoka igomba gutanga raporo zitandukanye zateganijwe kugirango iguhe ubushishozi kumikorere yisaha, burimunsi, icyumweru, ukwezi, numwaka. Izi raporo ziraguha gusobanukirwa byimbitse mubice byose byubucuruzi bwawe kandi bikagufasha gufata ibyemezo byuzuye kugirango uzamure imikorere ninyungu.
Umaze kunyurwa na raporo zubatswe zizana na sisitemu ya POS, urashobora gutangira kureba uburyo bwo gusesengura ibintu byateye imbere-utanga porogaramu ya POS irashobora no kugira sisitemu yihariye yo gusesengura, bityo ukamenya ko yubatswe mu gutunganya amakuru yawe . Hamwe naya makuru yose hamwe na raporo, urashobora gutangira kunoza ububiko bwawe.
Ibi birashobora gusobanura kuva mukumenya neza abadandaza beza kandi bakora nabi kugirango bumve uburyo bwo kwishyura buzwi cyane (amakarita yinguzanyo, amakarita yo kubikuza, cheque, terefone zigendanwa, nibindi) kugirango ubashe gukora uburambe bwiza kubaguzi.
Igihe cyo kohereza: Mutarama-04-2022